Black-owned media, including podcasters, bloggers, and content creators in Barrie, Ontario, play a vital role in shaping a positive image of the Black community and the city itself, as well as nearby areas like Innisfil, Orillia, and Wasaga Beach. Supporting these creatives ensures diverse narratives and representation, fostering a more inclusive and dynamic community. Podcasters and bloggers offer the Barrie Black community a platform to voice their stories, challenges, and achievements, contributing to social discourse and community cohesion. All communities benefit from supporting Black creatives, as it enriches cultural diversity and understanding. Successful content creators can be found on platforms such as AfroBiz, YouTube, and Instagram. These creators make a difference by highlighting local issues, promoting Black businesses, and celebrating cultural heritage.